Although Dior opened up the concept of using watches as a fashion accessory and incorporated it into an important part of a diversified business strategy, in the 1970s the Italian group GUCCI became a trend leader. This is because GUCCI adopts a new organizational model to gradually control the manufacture of watches and is no longer dependent on independent manufacturers.
The GUCCI watch was immediately successful, with turnover increasing from approximately $3 million in the first year to $70 million in three years to $115 million in 1988. At this point, for GUCCI, watchmaking has become an important source of profit (about 18% in 1988) www.bestwatcheap.co.
In 1987, Severin Wunderman reorganized production. He changed the company name and moved the operations headquarters to Lengnau, Switzerland. The US company has changed its business activities and is responsible for the distribution of GUCCI watches in the US market. Organizational changes enabled Severin Wunderman to directly control the supply of watches. Before the acquisition by GUCCI in 1997, the company achieved exponential growth in ten years.
Since then, some luxury fashion brands that want to get involved in watchmaking, such as Chanel and Hermes, have adopted an organizational strategy to bring production back into the interior.
The GUCCI watch was immediately successful, with turnover increasing from approximately $3 million in the first year to $70 million in three years to $115 million in 1988. At this point, for GUCCI, watchmaking has become an important source of profit (about 18% in 1988) www.bestwatcheap.co.
In 1987, Severin Wunderman reorganized production. He changed the company name and moved the operations headquarters to Lengnau, Switzerland. The US company has changed its business activities and is responsible for the distribution of GUCCI watches in the US market. Organizational changes enabled Severin Wunderman to directly control the supply of watches. Before the acquisition by GUCCI in 1997, the company achieved exponential growth in ten years.
Since then, some luxury fashion brands that want to get involved in watchmaking, such as Chanel and Hermes, have adopted an organizational strategy to bring production back into the interior.
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